The Parental Audience team have launched a national campaign regarding Child Online Safety.
The campaign aims to increase awareness of the importance of online safety to parents and carers of children aged 8-11 year olds, and reassure and inform them that the skills they apply offline to help keep their children safe can be used to help protect them online too. The campaign provides advice on how to check and monitor their child’s online activity by speaking to their child about online safety and taking an interest in what they do online, discussing and agreeing boundaries, setting up safety measures and providing clear signposting for parents and children who require additional support.
The campaign includes Digital TV and radio coverage, social media activity and website advertising.
A supporting hub at parentclub.scot/online-safety is packed with practical ideas and advice for parents to feel more confident and informed on the steps they can take to help keep their children safer online. There are also campaign resources available to download via the SG marketing resource centre here, which gives simple ways for partners to support the campaign.